SAO has merged into
flagship of the International Press Syndicate.

- Suresh Jaura
Publisher and Managing Editor


0712 flag pakistanSectarian violence in Karachi is just another chapter in Pakistan’s long history of violence against minorities, has afflicted Pakistan virtually from its moment of birth...


U.S. allies in Europe, Asia and the Middle East, smiling through their teeth, are feverishly hoping that Washington will maintain its security commitments. The Russians are ... . . ..   


A US revaluation of its Af-Pak policy appears likely under Trump... It is, however, unlikely that US AfPak policy under Trump will be ‘more of the same’. Crucially, Pakistan’s role in supporting terrorism in Afghanistan . . .


Escalation of hostility may become a thermonuclear WWIII.


Non-Muslims in violent conflict areas to enhance the security...


With approval of power plants, conflicts have arisen ...


Growing support for suicide terrorism



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For more information, please contact: A Jay @ This e-mail address is being protected from spambots. You need JavaScript enabled to view it.


Over 20 million South Asians are spread around the world - in Africa, Asia, Europe, the Caribbean, North America and South America.

The World Bank defines South Asia as a region comprising of Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka.

According to the 2006 census in Canada, the South Asian Community, at 1.3 million, represents 24.9 per cent of the visible minority population, and four per cent of the total Canadian population, estimated at 33,143,600as of January 1, 2008.

The people of South Asian origin make up one of the largest non-European ethnic groups in Canada and are the second largest majority in Toronto and the GTA, estimated to be in excess of 600,000 within the GTA and has grown by over 40% since the 1996 census.

International Press Syndicate

International Press Syndicate (, an online media company showcasing exclusive content and providing services to the South Asian demographic in Canada, North America and other countries since 2001, publishes two e-Monthly publications: the South Asian Outlook and Indo-Canada Outlook and South Asian TV. Our goal is not only to provide news and views but also a complete source on South Asia, India and Canada.

The South Asian Outlook ( is an independent e-Monthly by South Asians for South Asians living in South Asia, people of South Asian origin who are settled in different parts of the world and for all those who are interested in the rich cultural heritage of South Asia, its diversity, its complexity and its vitality.

Indo-Canada Outlook ( an independent e-Monthly focussing on India and Canada - INDIA the world's largest democracy "the cradle of the human race", in the words of Mark Twain, and CANADA "one of the oldest federations the planet still has up and running", as Roy MacGregor wrote in Globe and Mail.

South Asian Web TV ( connects people and places in South Asia and Canada and other countries through Web TV.


Our ‘trio’ of productions is available to Indo-Canadians and South Asians all over the world with no log-in or password. With South Asian Outlook, we launched North America’s First Independent e-Monthly followed by South Asian TV in December 2005 and then Indo-Canada Outlook in August 2006. We are providing our advertisers / sponsors with access to one of the largest South Asian markets in Canada and rest of the world, especially South Asian region. We have over 85,000 monthly unique visitors from Canada.

Audience Composition

International Press Syndicate delivers your advertising to readers who are becoming part of the adopted country, but have not lost their roots. They are young, affluent, and lead lives, which are Canadian and Indian / South Asian at the same time.

The South Asian immigrants have clearly been impressive in their persistence on education and professional achievements. The community is made up of thousands of successful internet savvy young professionals, who alongwith those interested in South Asian affairs, are interested in information available online for products and services.

Demographic Potential Audience Reach

Two-thirds of adult Canadians surfed the Internet in 2005, according to the
Canadian Internet Use Survey released in August 2006.

94% of the population of Ontario uses the Internet in their homes

24 of that population is South Asian

96% of South Asian population has been in contact with some sort of ethnic material though Internet, TV, newspapers and radio

The time the potential customers spend on different media in a week, according to Statistics Canada is shown in the chart below:

Cost Analysis

The power of the Internet that was formerly afforded only by Fortune 500 companies is now being offered 24/ 7 by International Press Syndicate for your benefit at a low cost and to a wider audience compared to print only media which has limited circulation.

The percentage of potential audience reach and exposure on e-Monthly productions by International Press Syndicate’s ‘trio’ is higher than other media. This approach to advertising proves cost effective thereby lowering the cost per view.

Special Ad Combo and Discounts

For specifics of Ad Combo and discounts in more than one, please contact:
A Jay @ This e-mail address is being protected from spambots. You need JavaScript enabled to view it.


A link can be established to your existing web site or, if you wish, to an advertising page specially created in our e-Monthly by you, or if you wish, we can design and put an advertising page, with logos and material supplied by you - for a small one-time charge.

We also offer Sponsored features and can give rates on request. For more information, please contact: A Jay @ This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

Material Artwork is to be provided in GIF or JPG format at 72 DPI (Dots per Inch).

Upload-ready banners should be sent to: A Jay@ This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

Material is to be received by 10th day of the month prior to the month of start of advertising.


Advertisers will be billed for all space reserved and payment must be received by 25th day of the month prior to the month of start of advertising.

For Artwork Charge, email: A Jay@ This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

Recognized Agencies earn a standard 15% discount. It is understood that the advertiser and/or agency indemnifies the publisher against any claims or suits based on the contents of an advertisement. The publisher reserves the right to reject or cancel any advertising at any time. Publication of an advertisement constitutes final acceptance.

Disclaimer: By advertising, you and your agency represent that your material is properly authorized and that any necessary consents have been obtained. By advertising, you and your agency jointly and severally indemnify International Press Syndicate / S. R. International/ 2403924 Ontario Ltd. and all of their employees and agents against all legal claims, actions and expenses. We reserve the right to edit or reject any material we deem inconsistent with our standards. Rates are subject to correction or change at any time.

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We provide advertisers access to one of the largest and emerging South Asian markets.


Our goal is to be a comprehensive source of news and views on South Asia, India and Canada.


Since July 2001, South Asian Outlok Publisher and Columnists have been honoured for their work.

2008     2005   2004

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