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______________________________________________________________________________
MEDIA
KIT
For
more information, please contact: A Jay @ ads@southasianoutlook.com
General
Over
20 million South Asians are spread around the world - in Africa, Asia,
Europe, the Caribbean, North America and South America.
The
World Bank defines South Asia as a region comprising of Afghanistan,
Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka.
According
to the 2006 census in Canada, the South Asian Community, at 1.3 million,
represents 24.9 per cent of the visible minority population, and four
per cent of the total Canadian population,
estimated at 33,143,600
as of January 1, 2008.
The
people of South Asian origin make up one of the largest non-European
ethnic groups in Canada and are the second largest majority in Toronto and
the GTA,
estimated to be in excess of 600,000 within the GTA and has grown by over
40% since the 1996 census.
Globalom
Media
Globalom
Media (www.GlobalomMedia.com),
an online media company showcasing exclusive content and providing
services to the South Asian demographic in Canada, North America and other
countries since 2001, publishes two e-Monthly publications: the South
Asian Outlook and Indo-Canada Outlook and South Asian TV. Our
goal is not only to provide news and views but also a complete source on
South Asia, India and Canada.
The South Asian Outlook (www.SouthAsianOutlook.com)
is an independent e-Monthly by South Asians for South Asians living in
South Asia, people of South Asian origin who are settled in different
parts of the world and for all those who are interested in the rich
cultural heritage of South Asia, its diversity, its complexity and its
vitality.
Indo-Canada
Outlook (www.IndoCanadaOutlook.com)
is an independent e-Monthly focussing on India and Canada - INDIA the
world's largest democracy "the cradle of the human race", in the
words of Mark Twain, and CANADA "one of the oldest federations
the planet still has up and running", as Roy MacGregor wrote in Globe
and Mail.
South
Asian Web TV (www.SouthAsian.tv)
connects people and places in South Asia and Canada and other countries
through Web TV.
Audience
Our
‘trio’ of productions is available to Indo-Canadians and South Asians
all over the world with no log-in or password.
With South Asian Outlook, we launched North America’s First
Independent e-Monthly followed by South Asian TV in December 2005 and then
Indo-Canada Outlook in August 2006. We
are providing our advertisers / sponsors with access to one of the largest
South Asian markets in Canada and rest of the world, especially South
Asian region. We
have over 85,000 monthly unique visitors from Canada.
Audience
Composition
Globalom
Media delivers your advertising to readers who are becoming part of the
adopted country, but have not lost their roots. They are young, affluent,
and lead lives, which are Canadian and Indian / South Asian at the same
time.
The
South Asian immigrants
have clearly been impressive in their persistence on education and
professional achievements. The community
is made up of thousands of successful internet
savvy young professionals,
who alongwith those interested in South Asian affairs, are interested
in information available online for products and services.
Demographic
Potential Audience Reach
Two-thirds
of adult Canadians surfed the Internet in 2005, according to the
Canadian Internet Use Survey released in August 2006.
94%
of the population of Ontario uses the Internet in their homes
24
of that population is South Asian
96%
of South Asian population has been in contact with some sort of ethnic
material though Internet, TV, newspapers and radio
The
time the potential customers spend on different media in a week, according
to Statistics Canada is shown in the chart below:
Cost
Analysis
The
power of the Internet that was formerly afforded only by Fortune 500
companies is now being offered 24/ 7 by Globalom
Media for your benefit at a low
cost and to a wider audience compared to print only media which has
limited circulation.
The
percentage of potential audience reach and exposure on e-Monthly
productions by Globalom Media’s ‘trio’ is higher than other media.
This approach to advertising proves cost effective thereby lowering the
cost per view.
Special
Ad Combo and Discounts
For
specifics of Ad Combo and discounts in more than one, please contact:
A Jay @ ads@southasianoutlook.com
Details
A
link can be established to your existing web site or, if you wish, to an
advertising page specially created in our e-Monthly by you, or if you
wish, we can design and put an advertising page, with logos and material
supplied by you - for a small one-time charge.
We
also offer Sponsored features and can give rates on request. For
more information, please contact: A Jay @ ads@southasianoutlook.com
Material
Artwork is to be provided in GIF or JPG format at 72 DPI (Dots per
Inch).
Upload-ready
banners should be sent to: A Jay@ ads@southasianoutlook.com
Material
is to be received by 10th day of the month prior to the month
of start of advertising.
Billing
Advertisers
will be billed for all space reserved and payment must be received by 25th day of the month prior to the month of start of advertising.
For
Artwork Charge, email: A Jay@ ads@southasianoutlook.com
Recognized
Agencies earn a standard 15%
discount. It is understood that the advertiser and/or agency indemnifies
the publisher against any claims or suits based on the contents of an
advertisement. The publisher reserves the right to reject or cancel any
advertising at any time. Publication of an advertisement constitutes final
acceptance.
Disclaimer:
By advertising, you and your agency represent that your material is
properly authorized and that any necessary consents have been obtained. By
advertising, you and your agency jointly and severally indemnify Globalom
Media / S. R. International/ 751061 Ontario Inc
and all of their employees and agents against all legal claims,
actions and expenses. We reserve the right to edit or reject any material
we deem inconsistent with our standards. Rates are subject to correction
or change at any time.
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