Vol 9 - No. 4



Bollywood Film Songs Influence Club Culture in Toronto

Pooja Narang

Bollywood films are clever to go after the club culture by incorporating dance club tracks into film, but how has that impacted the club culture that has clearly transcended Bollywoods borders?


Many of today’s top Bollywood film songs are already remixed and that hasn’t affected the popularity of Asia ’s Top Female DJ. DJ Ashrafi, known as the Queen of Bollywood Remixes says, “Bollywood films incorporating club remixes into films has been the best thing for the club culture internationally, as its reached out to many people who would not normally hear Bollywood film music, plus its given a foundation to have many Bollywood events, which was not the case a few years back.” As per the demand, DJ Ashrafi is in Toronto from India, during the Toronto International Film Festival (TIFF) and will be spinning at the Official after party for “Road, Movie” Directed by Dev Benegal and Starring a rising, key face of young India Abhay Deol, Actress Tannishtha Chatterjee and Satish Kaushik which is premiering at The Toronto International Film Festival, on Friday September 18th, 2009 at the Wintergarden theatre at 8:30 p.m.  


Road, Movie’s script was an official selection at prestigious L’Atelier du Cannes in 2006 and is being represented by Fortissimo Films. This is the first Indian Film Fortissimo has taken on to represent on an international level. With the popularity of Indian films receiving international recognition, DJ Ashrafi notes the recent change this has had to the Bollywood party scene. “It all began about 4 years ago, prior to which people in India would be partying to Madonna, Michael Jackson, and pop dance music. The past 3 or 4 years the Bollywood partying scene has created a real buzz due to the remix culture.” 


This buzz is what has brought Ashrafi to the Toronto club scene. The after party for “Road, Movie” will be held at the Intercontinental Toronto Proof Vodka Lounge in Yorkville. DJ Ashrafi’s final night in North America will be spent rocking Toronto ’s busiest intersection; Yonge and Dundas Square at the Hard Rock Café for the monthly installment of BOMBAY NIGHTS this Saturday September 19, 2009.   


BOMBAY NIGHTS began over 5 years ago, Amar Ahlawat (creator) had the foresight to bring Bollywood and Fusion music to the Toronto music scene as a way of exposing Bollywood culture to Torontonians. An ever-popular event, the monthly party always reaches its maximum capacity.


With a name like DJ Ashrafi so well known in the international DJ circuit and no stranger to the top clubs in India , her musical influences being Lionel Ritchie and Madonna mixed with the high energy and retro music influences from the U.K. Ashrafi will elevate the atmosphere with each song she mixes. Her high-energy club music includes Bollywood remixes, tribal house, hip-hop, lounge and retro.


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