May 2008

Vol 7 - No. 11
 

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Travel | May 2008

 


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The largest airline in the world! Delta Air Lines and Northwest Airlines said on April 14 they have agreed to merge in a deal valued at more than USD$3 billion, aiming to cut costs amid skyrocketing fuel prices and compete better globally. Under the terms of the proposed deal, which would create the world's largest airline, Delta will acquire Northwest in an all-stock swap in which Northwest shareholders will receive 1.25 Delta shares for each Northwest share they own.

After racking up USD$35 billion in losses and finally emerging from a five-year slump in 2006, US airlines are hoping that mergers could lead to higher fares as combined carriers reduce flights and use their increased market power to raise prices. The airlines also feel an urgent need to consolidate and cut costs in order to weather high fuel prices, a weak economy and a growing competitive threat from European carriers as trade barriers fall on trans-Atlantic travel.

This merger could also speed up another tie-up -- that of Continental Airlines and United Airlines. Those two carriers have laid most of the groundwork for a merger, two people briefed on the matter said, and could have a deal ready "pretty quickly" following the Delta and Northwest announcement, one of them said.

The new Delta Air Lines will still be headquartered in Atlanta and operate under Delta's flag, but with over USD$35 billion in annual revenue and about 75,000 employees. Delta Chief Executive Richard Anderson will lead the combined airline. Delta's pilots would get a 3.5 percent equity stake in the new company while US-based non-pilot employees of both airlines would be given a 4 percent equity stake upon closing of the deal.

The deal will combine Delta's strong Atlanta hub and its trans-Atlantic route network, with Northwest's extensive Asian presence, including a hub in Tokyo. There will be no hub closures, Delta said.

Previous talks stalled in February after pilots' unions at Delta and Northwest failed to agree on how to combine the seniority lists of the two groups. Delta previously had indicated it would delay merger plans until pilots -- the airline's only major unionized group -- agreed to an integration deal. But the airlines have decided to go ahead with the merger to create efficiencies that will offset high fuel prices and enable the new carrier to better compete internationally.

Delta, the third-largest US carrier and Northwest, the fifth-largest, still have to get the deal past antitrust authorities, which have scuttled previous airline merger proposals, and overcome objections from pilots' groups and other employee unions. (Source: Reuters)

"Hi, I'm on a plane!" will be increasingly overheard on flights -- much to the annoyance of some passengers -- as the European Commission on April 7 unveiled a pan-EU approach to licensing in-flight calls.  The EU is harmonizing the use of mobile communications on aircraft in EU airspace so that an estimated 90 percent of passengers who carry a mobile can make and receive calls, text messages and use email.

The aim is to provide a licensing "one-stop shop" for airlines and avoid a patchwork of approaches emerging as in-flight calls using personal mobile phones start to take off.  Passenger phones would be linked to an on-board network that connects to the ground via satellite so that aircraft equipment is not affected.  Phones will have to be switched off for take-off and landing, with usage only above 3000 metres. Passengers would be billed in the usual way.  The Commission expects the service to be popular as it will be cheaper than the back-of-seat satellite services.

Measures will harmonize and simplify the technical requirements for using mobile phones and the way EU states will grant national licenses to airlines.  An aircraft registered in France or Spain would be able to offer mobile communications services to passengers when flying over Germany or Hungary without having to apply for additional national licenses.  (Source:  Reuters)

Malaysia Airlines is considering possible mergers, as the industry struggles to cope with soaring fuel prices and softer demand, Chief Executive Idris Jala said on April 25. The company would look at possible partners world-wide but Idris stressed he was only looking at opportunities and was not in any talks. "It's very, very early days. We are just only looking at the landscape. We haven't identified (anyone). We have looked at all those airlines that we're working with today. They're probably looking at us too." Idris said the industry in Asia would be plagued by overcapacity in five years' time and that state-controlled Malaysia Airlines would prefer a partner that helped raise revenues rather than just lowering costs. 
(Source: Reuters)

At a ceremony held in Istanbul on April 1, Turkish Airlines was welcomed as the 20th Star Alliance member airline. With an additional 31 destinations – mainly in Turkey, Central Asia and the Middle East, customers now have more choice than ever before when travelling on the Star Alliance network. Overall, the world’s most experienced aviation alliance now offers customers the choice of 18,000 daily flights serving 965 airports in 162 countries. Turkish Airlines is already one of the fastest growing airlines in Europe (passenger traffic growth of 23.5% according to AEA [Association of European Airlines]) and holds a strategic position between Europe, the Middle East and Asia.
(Source: www.staralliance.com)

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