| Madeline
Ziniak, Vice President and Executive Producer of CFMT-TV, has been
chosen to receive the 2001 Global Television Network /Canadian Women
in Communications (CWC) Management Development for Women Award.
“We’re obviously very
proud of Ms. Ziniak; this is an award for women broadcasting
executives at the highest level and very difficult to win,” said Mr
Leslie Sole, Executive Vice President, CFMT-TV (Division of
Rogers Media, Broadcasting), while announcing the award.
Funded by Global
Television in conjunction with CWC, the award is presented annually to
a female executive currently employed in the broadcast industry to
recognize their leadership and contributions, and to provide them with
the tools to further expand their role. Each winning
candidate is provided the opportunity to attend the National
Association of Broadcasters’ Management Development Seminar for
Television Executives at the J.L. Kellogg Graduate School of
Management at Northwestern University in Illinois - recognised as one
of the foremost broadcasting business schools in North America.
Madeline Ziniak, Vice
President and Executive Producer of Canada’s First Multilingual/Multicultural
Television system (CFMT-TV), since 1993 holds executive level
responsibility for television production and programming decisions in
a commercial, multilingual/multicultural broadcast environment.
Madeline Ziniak
plays a pivotal role in many of CFMT’s achievements, including, in
2000, placing the first and largest permanent donation of multilingual
television programming in the National Archives of Canada, and in
1999, executive producing the unique programming behind CFMT-TV’s “Television
Station of the Year” award by the Ontario Association of Broadcasters.
CFMT-TV is Canada's
first multilingual/multicultural television system. As a leading
provider of ethnocultural programming, CFMT-TV broadcasts 60% of its
programming in no less than 15 languages to communities encompassing
more than 18 cultures.
By succeeding at an
executive level in this highly specialized field, Ms. Ziniak has not
only helped to articulate the importance of language broadcasting in
today’s evolving society and confirm its rightful place as a
communications medium on par with any other, but has unquestionably
set a standard of professional excellence for women in the industry.
Further, as Ms.
Ziniak’s position involves direct, personal interaction with a
diversity of ethno cultural communities—many of whom are historically
unaccustomed to dealing with women in leadership roles – she regularly
faces the potential of adverse perception by special interest groups
in response to the everyday decisions required of her, not only as
Vice President and Executive Producer of CFMT-TV, but also in her
other public roles.
Prior to joining
CFMT-TV, Ms. Ziniak was a national and provincial award-winning
producer/director with Rogers Cable 10, and is solely responsible for
the presence of multicultural programming on its schedule.
Clearly, Madeline
Ziniak’s record of ongoing accomplishment speaks for itself; she is an
individual committed to serving many communities with unique needs and
expectations – and a shining example to follow. |
